Khloé Kardashian gets in on the protein craze with new popcorn brand

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Quick Summary:

Kardashian is the latest entrepreneur to join the protein obsession.

More brands are capitalizing on the protein craze, with everything from cereals and pretzels to cookies claiming to pack a protein punch.

However, the hype for more protein, catalyzed by social media’s high-protein recipes and the rise of protein-infused snacks, may be overstating the nutrient’s importance.